Tidal costs $9.99 a month for the standard service and $19.99 for the ‘premium’ service. Here’s how it all breaks down:Ĭost: $9.99 or $19.99 for the premium tier What generated so many column inches for Tidal - aside from the bizarre star-studded launch event - was its promise of lossless audio and HD music videos. Tidal was the brain-child of tech company Aspiro, which was acquired by Jay Z’s company earlier this year. Tidal has a superstar roster of supporters/shareholders and one mega-star with his finger on the button - Jay Z.
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